- June 2, 2020
- Posted by: richard
- Category: Aesthetic entrepreneurs, Business plans, Economics, Entrepreneurship
When I talk to a new client, or even a potential new client, things generally have just started off, or sometimes they are in the shit. It’s rare that I get a call that starts of with “How are you Rich, everything is tip-top, lets work together…”
I’d actually love that, but a lot of the time there is a stressed on the end of the phone, and they are often totally overwhelmed. The first thing we need to do is in this instance is quieten the mind and bring a bit of order to manage the fear, and the way to do that is to create a plan.
Some people create lists, either way the important thing is you take some time to clear their head.
One strategy that is highly effective was taught to me by my last boss at Allergan, and incredibly talented lady called Heather. It’s so simple, but incredible effective. You just take all the elements that you need to cover off, all the little things that need to be done, and just dump them on a piece of paper.
She called it the List of life. To you it might be a brain dump. Whatever you want to call it just take some time at the beginning of the week, or maybe even on Sunday night, to relax and get everything down on a piece of paper. Once you’ve done that pause and do it again, Do this couple of times and you’ll soon squeeze every last little thing out of your head that you’ve got to get done. It’s incredibly cleansing, however once you have got it all out, you could be faced with a list from hell staring back at you, which isn’t going to help your stress levels.
What will though, is a process of prioritisation.
This is a part of the process I think people really struggle with, I know I did, because often it feels like everything is a priority. Well, truth is it’s not, and a great way to establish what is a priority and what isn’t is to use an Eisenhower Matrix.
Dwight David “Ike” Eisenhower was an American army general and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, he was a five-star general in the United States Army and served as supreme commander of the Allied Expeditionary Forces in Europe. He was responsible for planning and supervising the invasion of North Africa in Operation Torch in 1942–43 and the successful invasion of France and Germany in 1944–45 from the Western Front.
The “Eisenhower Matrix” stems from a quote attributed to him which was; ”I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.”
Using this method tasks are evaluated using the criteria important/unimportant and urgent/not urgent, and then placed in according quadrants in an Eisenhower Matrix, also known as an “Eisenhower Box” or “Eisenhower Decision Matrix”.
Tasks are then handled as follows:
- Important/Urgent quadrant are DONE FIRST and personally, e.g. crises, deadlines, problems, sales.
- Important/Not Urgent quadrant ARE SCHEDULED and are done personally, e.g. relationships, planning, recreation.
- Unimportant/Urgent quadrant are DELEGATED e.g. interruptions, meetings, activities.
- Unimportant/Not Urgent quadrant are ELIMINATED e.g. time wasters, pleasant activities, trivia, OzzyMan
Most of us procrastinate and as a result we live in box 4. The Cat videos, OzzyMan reviews, (Google Cat v Mantis, thank me later), however if you live your life in category four, important stuff doesn’t get done.
So once you’ve got your priorities sorted, you can then map out into the matrix. Every Sunday, myself and Amy look at what jobs need doing in the next week and we work out who’s doing what. We also look at what projects we have on the pipeline, who is doing what, at what needs to be done.
If you do this, it will turbo charge your productivity. You’ll become far more efficient with your time, and find yourself doing the right things. Getting the right people in the right place doing the right things and you’ll have the right result, just as if you get the right people in the right places doing the wrong things, you’ll get a result, it just won’t be the one that you want.
If I can learn how to do this, then you can.
We have been running this successfully in our 90 day challenges in the Entrepreneurs Club, where we give our clients 90 days to achieve a chosen goal, they jot down all the things that they need to do to achieve, prioritise those items, put them onto a planner break those down into a daily tasks, and when you get to the end, you’ve done it. Factor time for the wonderful things that life has for you. If you can everything done and take Wednesday afternoon off, than do that.
What is the point of working all the hours to be tired and skint?
If you’re feeling overwhelmed, write a list of everything that you’ve got going on, prioritise it and attack it.
Check out our Aesthetic Business Accelerators for more information