Why You Need A Rounded Business Plan

What happened? A meteor has just hit the Earth and the world has changed. You must evolve. What Happened? Thinking back to mid-March, the proverbial meteor hit the Earth and changed the world forever! Since then, it has created an environment that isn’t suitable for certain types of businesses. These businesses aren’t generating any kind

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Launchpad: What You Need To Know

Designed for aesthetic businesses that need a bit of structure Launchpad is structured to deliver expert advice and support to aspiring aesthetic entrepreneurs to help them to get off the ground. Launchpad A 5-week online course that covers all of the fundamental elements needed to successfully launch and grow your own individual aesthetic business, Launchpad

SOCIAL MEDIA STRATEGY : An Entrepreneur’s approach

For a while, me and my team have been testing different things and we realized over the last few months especially over the lockdown that we have different audiences on different social media. We also discovered that we have different strategies to do so: First one is the business which has one voice and second

Just FIVE MINUTES per day can save you YEARS of stress

When I talk to a new client, or even a potential new client, things generally have just started off, or sometimes they are in the shit. It’s rare that I get a call that starts of with “How are you Rich, everything is tip-top, lets work together…” I’d actually love that, but a lot of

How has Lockdown 2020 worked for you?

As we in the UK begin to emerge from our lockdown period – how has it been for you? I’m not bragging, but I LOVE this photo of me. Photo 1 was taken on 23rd March fitness session. We were on a mission to drop 10kg in 12 weeks. I hated that photo, I look

The Coffee Pot Of Destiny

Storytelling is huge, not only in aesthetics but business in general. By showcasing great storytelling amongst your target audience, you are able to really connect, start conversations, build relationships and convert those relationships into sales. Recently, Facebook’s memories feature played an absolute blinder regarding a story of my own, The Coffee Pot Of Destiny. The


(And one incredible reason why 10 of you will smash lockdown) In business, when you are faced with a real challenge there are only ever three things you can do;1. Do nothing 2. Do a bit 3. Do a lot You need to decide which is right for you.Doing nothing is an option, but the

Home Truths, from Richard Crawford-Small

There are a few ‘home truths’ that I think people need to hear. Over the last few years, I’ve been through a real change, evolution and process of learning as a person, businessman and entrepreneur, and I’ve grown up as a result of that. I have also discovered certain truths that are absolute fact –

Facebook Live – How I Went From £0 to 6 Figures in 12 Months

I was nearing the end of my family holiday in France when I realised something that took me by surprise – it was something that had happened since a certain something was created twelve months before this. I decided to use Facebook Live to share with my fellow entrepreneurs what I had achieved, the impact

Interview with Richard Crawford-Small, Founder of Aesthetic Entrepreneurs

Richard Crawford-Small, founder of Aesthetic Entrepreneurs provides us with an insight into his story and his journey in business. How did you get into the Aesthetics business? “In summary, I fell into aesthetics totally by accident. I was working in sales and marketing for a graphics design agency, it wasn’t going brilliantly and we had


I’ve been asked a couple of times recently about how to build an engaged Facebook community.It’s an incredibly powerful way of building leads and driving a business.How did Aesthetic Entrepreneurs become the kick-ass world it is?Well, it takes time and a lot of energy, but here’s what my top tips for building your Facebook group. Have

GSD Podcast Episode 9 – The future of marketing with Dan Priestley

The Aesthetic Entrepreneurs GSD Podcast is the No. 1 podcast for Aesthetic & Beauty business owners who want to “Get Stuff Done” and become the entrepreneurs that the world needs them to be. I had the incredible opportunity to chat business with Dan Priestley, successful entrepreneur who’s built businesses in Australia, Singapore, and the UK. He’s

Why do some businesses make it and others don’t?🤷🏽‍♂️

In business, faced with real challenge there are only ever three things you can do; 1. Do nothing 2. Do a bit 3. Do a lot You need to decide which is right for you.Doing nothing is an option, but the problem is there is no such thing as nothing. You might feel like you

GSD Podcast Episode 4 – Financial independence with Jason Graystone

The Aesthetic Entrepreneurs GSD Podcast is the No. 1 podcast for Aesthetic & Beauty business owners who want to “Get Stuff Done” and become the entrepreneurs that the world needs them to be. Featuring special guest Jason Graystone, Episode 4 of the GSD Podcast is absolutely crammed full with simply unmissable content, including valuable insights,

Introducing The Aesthetic Entrepreneurs GSD Podcast

The Aesthetic Entrepreneurs Get Stuff Done (GSD) Podcast launched on 18th January 2020 and is the No. 1 Podcast for Aesthetic & Beauty business owners who want to “Get Stuff Done” and become the entrepreneurs the world needs them to be. Hosted by Aesthetic Entrepreneurs founder Richard Crawford-Small, the podcast is a tool used to teach,


Over the course of December, I want to give you an informative break-down of the modules you will be expected to cover throughout your Launchpad experience (to quickly brief yourself on Launchpad, you can check out my previous blog talking all about it, here). This 5-week training course will nurture you with all the guidance and knowledge


I’m going on tour!  Over the course of 2 weeks throughout November, I will be taking Aesthetic Entrepreneurs on the road and will be stopping by at 11 venues to meet as many of you guys as I can. I will be talking all things business with you regarding the aesthetics industry – kicking off


After just marking the one year anniversary of its launch, we are absolutely thrilled that Aesthetic Entrepreneurs have been shortlisted as finalists in the Initiative of The Year category at The Aesthetic Awards 2019! This is an incredible milestone for our community, and we only have you to thank for taking Aesthetic Entrepreneurs to where


Founder of Aesthetic Entrepreneurs, Richard Crawford-Small is an award-winning Sales and Marketing Consultant with over 14 years experience in the Aesthetic industry. Richard’s unique ethos – ‘your customers don’t want you to sell to them, they want you to solve their problems for them’ – has successfully launched the businesses of his clients from a

How To Restore Your Confidence And Sense Of Value

Founder of Aesthetic Entrepreneurs, Richard Crawford-Small, is a self-taught marketer with 25 years of experience in the industry, who has launched his own business, Aesthetic Entrepreneurs. Aesthetic Entrepreneurs offers guidance to those who are just starting out in the aesthetic medicine industry and their marketing. Richard hosts regular Facebook live broadcasts to discuss relevant subjects

Your Client’s Don’t Want To Be Sold To – They Want You To Solve Their Problems

Richard Crawford-Small hosted a live Facebook broadcast to field the questions of those who have just started out in the medical aesthetics industry; whether they’ve launched their own business or they have finished their training and want to know how to get to the aforementioned point. Richard has worked in sales and marketing for 25

The Key 3 Challenges Aesthetic Businesses Face

Founder of The Aesthetic Entrepreneurs, Richard Crawford-Small, has been a sales and marketing consultant and coach in the medical aesthetic and beauty sector for the past 15 years. AE have fostered their clients to drive more engaging communication with their own customers and to strengthen their relationships with them. Here’s Richard’s blog about the key

Why overthinking kills your mojo

I want to talk to you about a couple of things that I think are really kind of derailing your sales and marketing activity.  Overthinking things.  We’ve been working hard with our Entrepreneurs Club clients to create marketing campaigns, and the big thing that I’m noticing is EVERYONE is overthinking, over complicating, and adding too

Don’t be a Marketing Muggle!!

Don’t be a Muggle Marketer… Muggle Marketer – blindly copying and pasting content from your suppliers onto your own page. We are all very busy people, and sometimes it’s really easy to fall into the trap of just “sharing” for the sake of some content to post. It makes us feel like we’re doing a

It’s all about the tribe

As a busy Aesthetic Entrepreneur you are focused, resourceful and driven. You know that the most successful businesses are built around a community, not a product and not a service. You know that by identifying your ideal client, you know the challenges that they face. Because you know this, you can effectively communicate the problem that you

What Is Colour Psychology?

Colour psychology is the study of the effects of different colours, hues and shades on human behaviour. This is frequently used in marketing and branding to influence customers mood, perception, attitude and recall. Some people are relatively sceptical about colour psychology, mainly due to difficulties in testing it. However, research has shown that it takes

Selling Sales: Face The Fear

‘Sales’ is a dirty word When our clients are asked about what they struggle with when it comes to running their aesthetic businesses one of the most common response is ‘selling’. It fills them with dread. You’re envisaging double-glazing sales-men sat in your living room refusing to leave until you’ve signed your life away; the

An Interview With An Entrepreneur: Dr Victoria Manning

It was a privilege for Dr Victoria Manning to join us at The Aesthetic Entrepreneurs to talk about her experiences of running her very own aesthetic clinic. Launching the highly successful River Aesthetics clinic in 2012, with her business partner Dr Charlotte Woodward, Victoria has gone through an impressive entrepreneurial journey and continues to smash

Customer Personas: Do You Know Your Market?

One of the most important factors in creating a marketing plan is identifying who your audience is and focusing your strategies around their interests/habits. If you fail to do this, you may be directing an incredible marketing strategy on the wrong audience and, consequently, not getting any sales. The best way to avoid wasting your

Overcoming Imposter Syndrome

In one of our courses, we’ve been tackling the issue of USPs (unique selling points) and how people define themselves. The most poignant piece of feedback is that people have a lot of difficulties in defining themselves, in the context of their business. They feel like they’re somehow coming across as arrogant, or silly. That

6 Instagram Hacks to Boost Your Business

Sometimes on Instagram, successful brands appear to just pop up out of nowhere. It can be confusing and frustrating. But what are they doing that you aren’t?! It is likely that they are being much more strategic, rather than just posting nice pictures as and when. Follow these steps to boost your business on Instagram

Know Thyself

Read: An Interview With An Entrepreneur: Dr Victoria Manning

7 Ways You’re Limiting Your Business Potential

Starting your own business and becoming a full-time entrepreneur can be exciting but very overwhelming. Suddenly you’re free to be the boss but the plethora of new responsibilities can be daunting. The following tips will help you harness your go-getting attitude and smash the ball out of the park (without sacrificing too much of your

The Perfect Consultation

Today I’m going to talk to you a little bit about the perfect sales consultation. I don’t really see a difference between a medical aesthetics or cosmetic surgery consultation and a sales consultation. I’ve been involved in sales for over 20 years, and have experienced lots of different sales courses, selling styles, acronyms, SPIN, REPEC,

How to Stand Out by Being Outstanding

A while ago, I had been asked to present at Aesthetic Medicine Live on the topic of creating a compelling customer experience. I had the early afternoon slot, a topic I knew, and a deck I was pretty happy with. I was raring to go. What could possibly go wrong? Well, I decided to change my deck about